HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Urban cannabis connoisseurs merging solventless craft, streetwear taste, gaming culture, and elevated food obsession into a lifestyle built on ritual, discernment, and scene fluency.
They treat solventless weed like sneaker drops and chef culture - checking Leafly and Weedmaps, dialing in Puffco gear, then chasing flavor, process, and bragging rights.
Ranked by audience overlap - what makes this audience distinctive
710 Labs attracts a consumer who treats cannabis less like a vice and more like a craft discipline - someone fluent in solventless culture, device performance, genetics, and ritual, as seen in their pull toward Puffco, Dab Rite, Lowtemp Industries, Jorge Cervantes, and High Times. This is not just a stoner audience, but a taste-driven subculture where Jungle Boys, Heads That Roll Solventless, and Cannatrol sit naturally alongside A Bathing Ape, HYPEBEAST Kicks, and Alec Monopoly, revealing a buyer who chases connoisseurship across flower, fashion, and visual identity. This behavior is perfectly illustrated by their simultaneous consumption of Leafly and Weedmaps with Action Bronson, Foodbeast, and Natasha Has The Munchies - a mix that suggests they shop with intention, learn obsessively, and then turn the high into an extension of food culture, humor, and status-coded lifestyle discovery.
This is based on 335 total affinities - including:
The defining characteristic of these users is how they simultaneously embrace monk-like devotion to craft and hyper-online chaos culture - the same people who obsess over solventless purity through 710 Labs, Heads That Roll Solventless, Dab Rite, Lowtemp Industries, Jorge Cervantes, and High Times Cannabis Cup are also living inside Brain Rot Reels, Sidetalk, NFL Memes, Dammit Bobby, Pack Gods, and meme-fed gaming worlds. They treat cannabis less like a vice than a connoisseur’s ritual, yet their taste is filtered through streetwear, sneaker drops, food-porn creators, and internet absurdism, creating a persona that is part sommelier, part shitposter, and fully fluent in both reverence and irony.
Estimated demographics - inferred using mixture of experts on media affinities
The archetypes that define this audience
While they might look like generic shoppers on the surface, their deeper affinities reveal a connoisseur-engineer mindset - people who treat cannabis less like a casual vice and more like a craft ecosystem built around precision tools, process knowledge, and subcultural credibility, as seen in their pull toward Puffco, Dab Rite, Lowtemp Industries, Cannatrol, Jorge Cervantes, and Heads That Roll Solventless. This is why the same audience that follows High Times, Leafly, Jungle Boys, and Weedmaps also clusters around smart home tech, PC gaming, high-skill culinary arts, biohacking, streetwear, and graffiti - they are not just buying products, they are curating taste, technique, and status across every hobby they touch.
Showing 10 of 335 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a solventless precision ecosystem with Puffco, Dab Rite, Lowtemp Industries, Mood Mats, and Cannatrol by launching a co-branded '710 Labs Dialed In' kit sold through select Weedmaps and Leafly drops, paired with short-form setup demos from Herb and Danny Danko.
This audience treats concentrates less like casual consumption and more like calibrated craft, so bundling ritual tools, storage, and education turns product purchase into a mastery signal that fits their tech, biohacking, and enthusiast behavior.
Own the crossover between munchies culture and connoisseur credibility by sponsoring a recurring High Times x Foodbeast x Mile High and Hungry content series where Action Bronson-adjacent food personalities like Natasha Has The Munchies, Salt Hank, and Fraser build strain-paired tasting menus around 710 Labs drops.
They are not just cannabis fans but high-skill food obsessives who also follow irreverent media and creator culture, so culinary pairing content reframes 710 Labs as a taste authority inside a lifestyle ecosystem competitors usually flatten into generic stoner marketing.
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