HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Urban, design-native professionals who pair sharp visual taste with mindful living, cultural curiosity, and a quietly ambitious approach to work, money, and self-development.
They treat Figma as both studio and worldview - refining interfaces with Adrian Kuleszo while reading Business Insider, then balancing sharp digital craft with meditation, gardening, and sustainability.
Ranked by audience overlap - what makes this audience distinctive
This audience reads like digitally native tastemakers who treat design as both craft and social signal - the kind of people who live inside Figma by day, scan Business Insider to keep one eye on the market, and follow creators like Tommy Geoco, Zander Whitehurst, Flynn Skidmore, Ashwinn, and Rama Duwaji for cues on taste, self-presentation, and creative identity. You see their real priorities emerge when looking at their pull toward meditation, gardening, sustainability, investing, and even Zohran Kwame Mamdani - a combination that suggests they are not just polishing interfaces, but building a life philosophy around intentionality, cultural awareness, and upward mobility. The non-obvious twist is that this is not pure tech-optimizer energy - it is a design audience with a soft interior, where aesthetic fluency, political consciousness, and wellness rituals all shape what they buy, follow, and aspire to become.
This is based on 8 total affinities - including:
The most fascinating psychological quirk of this group is the balance between hyper-digital design ambition and a quiet longing for grounded, almost pastoral self-restoration - they orbit Figma, Business Insider, and creator-world tastemakers like Tommy Geoco and Ashwinn, yet just as instinctively drift toward meditation, gardening, and sustainability. It is a persona that wants to ship sharper interfaces and think like the future, while secretly craving a life that feels slower, softer, and less engineered than the screens they spend all day perfecting.
Estimated demographics - inferred using mixture of experts on media affinities
How this audience segments by lifestyle and intent
The common mistake marketers make is assuming this is just a typical audience, when in reality this is a taste-driven identity cluster using design as a language for self-authorship - as likely to care about Figma and Business Insider as they are to follow Tommy Geoco, Zander Whitehurst, Flynn Skidmore, and Ashwinn for cues on personal style, cultural fluency, and how to move through the world. What most people miss is that these urban, high-income adults are not narrowly "design obsessed" - their pull toward meditation, gardening, sustainability, investing, progressive identity, and even stand-up comedy reveals a group using interface thinking to engineer a whole life, not just better screens.
Showing 10 of 8 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a Figma-first editorial series with Business Insider that audits the UX of investing, sustainability, and wellness apps, then distribute the teardown files as remixable community resources inside Figma.
This audience lives at the intersection of design craft, business literacy, eco-minded behavior, and self-optimization, so packaging product critique as both media and usable design infrastructure meets them as practitioners rather than spectators.
Host a small-group creator salon with Ashwinn, Rama Duwaji, Tommy Geoco, and Flynn Skidmore where Adrian translates lifestyle storytelling into interface systems, then turn each session into short-form case studies aimed at urban, high-income digital creatives.
Their affinity pattern shows they are not just following design accounts but a wider taste-making class of lifestyle and style creators, which means Adrian can grow by becoming the designer who gives cultural creators visual language, not just the educator who talks to other designers.
Activation ideas, media, and partnerships backed by real data.
Find partnership opportunities, media placements, and influencer alignments that actually match your audience.
Identify adjacent audiences for expansion, understand who your customers really are beyond your own analytics.
Understand your audience's identity - what brands they trust, what content they consume, and what drives their attention.
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