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Beauty-fluent pop culture loyalists who pair glam routines, nostalgic fandom, and elevated everyday taste with crafty, wellness-minded, suburban-urban lifestyles.
They treat beauty like social currency - following Trendmood, Ipsy in the Wild, and Comments By Celebs with the same devotion they reserve for Pretty Little Liars lore and girls-trip glam.
Ranked by audience overlap - what makes this audience distinctive
Ashley Benson’s audience reads like a millennial beauty obsessive who never fully left the Pretty Little Liars universe - they move seamlessly from Too Faced, NARS, and Stila to E! News, NYLON, Just Jared, and Comments By Celebs, treating celebrity culture as both entertainment and shopping inspiration. The connective tissue between these seemingly random interests is the Ashley Benson to Troian Bellisario to Lucy Hale ecosystem, revealing a consumer who buys into polished femininity with a knowing wink - glam enough for Kylie Cosmetics and Victoria’s Secret, but self-aware enough to follow Trendmood, Ipsy in the Wild, and Manny Gutierrez like insiders rather than casual fans.
This is based on 1,042 total affinities - including:
The most fascinating psychological quirk of this group is the balance between glossy celebrity-world aspiration and an almost homespun craving for tactile, intimate life - they live in the shimmer of E! News, Cosmopolitan, Trendmood, Too Faced, Kylie Cosmetics, Victoria's Secret, and Michael Kors while also gravitating toward candle and soap making, crafting and scrapbooking, book clubs, glamping, and slow-living. It is an audience that wants both the velvet-rope fantasy of Pretty Little Liars glamour and the comfort of making something by hand, as if Ashley Benson represents not just fame but the dream of being polished enough for the feed and grounded enough for the kitchen table.
Estimated demographics - inferred using mixture of experts on media affinities
The distinct micro-tribes driving this brand
Conventional wisdom suggests these consumers care primarily about the obvious, however this is not just a teen-drama nostalgia crowd orbiting Pretty Little Liars, Lucy Hale, Troian Bellisario, and E! News - it is a highly ritualized self-styling audience using celebrity culture as a gateway into identity practice, signaled by deep attachment to Too Faced Cosmetics, Stila Cosmetics, Melt Cosmetics, Trendmood, Ipsy in the Wild, and creators like Manny Gutierrez and Jaclyn Hill. What most people miss is that their real center of gravity is the overlap between polished glamour and intimate domestic hobbies - makeup technique sits beside candle and soap making, scrapbooking, book clubs, astrology, glamping, and slow-living, revealing urban and suburban women in their thirties and early forties who are not chasing chaos or youth, but curating a feminine world that feels both aspirational and self-authored.
Showing 10 of 1042 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a Pretty Little Liars nostalgia-to-beauty commerce takeover by pairing Ashley Benson with Troian Bellisario, Lucy Hale, Sasha Pieterse, and I. Marlene King across E! News, Just Jared, Comments By Celebs, and Trendmood, then drop a limited Too Faced x Stila x Melt Cosmetics routine sold through Ipsy in the Wild-style sampling and Target Does It Again-style discovery content.
This audience does not just follow Ashley Benson as an actress - they still organize culturally around the Pretty Little Liars universe, consume celebrity chatter as shopping inspiration, and move fluidly from cast nostalgia to beauty trial and impulse purchase.
Launch an unexpected 'Glam Camp Weekend' community activation with glamping operators, Victoria's Secret, Michael Kors travel accessories, candle-making workshops, astrology readers, and creator hosts like Aspyn Ovard, Ashley French, and Gemma Styles, amplified through NYLON, Cosmopolitan, and Betches Media.
The hidden unlock here is that this audience blends high-femme beauty behavior with experiential escapism, craft hobbies, mysticism, and soft-luxury travel aspirations, making an offline lifestyle event more resonant than another standard red-carpet or beauty tutorial play.
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