HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Hands-on makers and design romantics who blend craft culture, gaming fandom, and outdoor curiosity into a lifestyle of custom-built beauty.
They're less about decor, more about the thrill of turning resin, wood, pigments, and a little fandom into pieces that feel custom-built for their world.
Ranked by audience overlap - what makes this audience distinctive
Backyard Resin attracts people who do not see craft as a cute pastime - they treat it like a serious maker identity, where brands like Superclear Epoxy, Craft Resin, Eye Candy Pigments, Wood Crafts Art, and Australian Wood Review point to an audience obsessed with process, finish, and material mastery as much as the final object. They move fluidly between workshop culture and imaginative fandom, with signals from Wyrmwood Gaming, Theory11, Epoxy Woodworking, and Star Wars 24 Seven suggesting shoppers who buy for tactile beauty, customization, and the thrill of owning something that feels handmade, collectible, and a little magical. The most surprising signal in the data is how frequently they index on travel and adventure names like Visit Mammoth, Skunk Train, and Kosmos Stargazing Resort & Spa alongside car and gear personalities like Richard Rawlings and Dave Sparks, revealing a consumer who wants their home decor to carry the same spirit of escape, ruggedness, and story as the rest of their lifestyle.
This is based on 735 total affinities - including:
What sets this cohort apart is their dual-nature: on one hand they value tactile, slow-made craft - the world of Let's Resin, Superclear Epoxy, Wood Crafts Art, Australian Wood Review, stained glass, pottery, and woodworking - but they also live vividly inside fandom, spectacle, and screen-fed play through Hot Wheels, Screen Rant, Star Wars 24 Seven, retro gaming, PC gaming, cosplay, RPGs, and magic. They are makers with sawdust on their sleeves and pixels in their bloodstream, the kind of people who want a custom resin pour to feel as handmade as a cabin table and as mythic as a prop pulled from a sci-fi universe.
Estimated demographics - inferred using mixture of experts on media affinities
How this audience segments by lifestyle and intent
The common mistake marketers make is assuming this is just a typical audience, when in reality it behaves more like a maker subculture with a resin surface than a decor shopper - closer to Superclear Epoxy, Craft Resin, Wood Crafts Art, Epoxy Woodworking, Australian Wood Review, and Wyrmwood Gaming than to generic handmade home aesthetics. What most people miss is that these adults sit at the intersection of craftsmanship, fandom, and tactile obsession - they move naturally from woodworking, stained glass, hobbyist electronics, retro gaming, RPGs, astronomy, and car restoration to creators like Derry O’Byrne and Paul Gardner, which means they are not buying prettiness, they are buying proof of process, material mastery, and objects that feel engineered as much as artistic.
Showing 10 of 735 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a limited-run 'Resin Relics' collaboration with Wyrmwood Gaming, Theory11, and Star Wars 24 Seven - custom dice trays, card displays, and sci-fi inspired pours launched through creator demos with Epoxy Woodworking and Derry O’Byrne.
This audience does not just like resin craft - they live at the intersection of maker culture, tabletop collecting, retro gaming, and fandom objects, so productizing resin as a display-worthy artifact taps a deeper identity than generic home decor.
Buy native content and short-form integrations with Crafty Panda, Inspiring Designs, Australian Wood Review, and Screen Rant - but frame Backyard Resin as a crossover medium for woodworking, cosplay props, and cinematic set-piece decor rather than a craft brand.
Their affinity map connects resin to woodshops, visual artists, RPG and cosplay culture, and entertainment media, which means the growth unlock is expanding the brand from 'DIY pretty objects' into a material for immersive worlds, gifts, and hobby prestige.
Activation ideas, media, and partnerships backed by real data.
Find partnership opportunities, media placements, and influencer alignments that actually match your audience.
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