HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Fantasy-steeped, internet-native creatives who mix tabletop imagination, gothic aesthetics, and sharp meme fluency with a sincere love of art, storytelling, and subcultural performance.
This is the person who treats fantasy art, Just Roll With It, tarot, and Medieval Times like one continuous world they can step into, remix, and share.
Ranked by audience overlap - what makes this audience distinctive
This audience reads like fantasy kids who grew up into taste-making adults - equally at home with Just Roll With It, Destiny Deck Tarot, and calligraphy culture as they are with Dan and Phil, Chappell Roan Fandemonium, and the theatrical camp of Medieval Times. Their orbit around visual artists like Lydia Croft, Agnes Hjalmarsson, Alluring Skull, and K Watrous Ceramics suggests they are not passive fandom consumers but people who buy prints, back handmade worlds, and treat art as an extension of identity. The most surprising signal in the data is how frequently they index on creators who blend whimsy, performance, and internet-native absurdity - from Tater The Bard and Lou Wilson to Jack Innanen, Carisa Hendrix, and I Think You Should Reel - revealing an audience that wants its fantasy with a wink, not solemn lore. Even Red Bull, WeRateDogs, and Natural Habitat Shorts fit that pattern: they gravitate toward stimulation, humor, and emotionally shareable content, which points to spending habits driven less by status and more by delight, immersion, and collectible self-expression.
This is based on 178 total affinities - including:
If you look closely at the data, a fascinating dynamic emerges. They romanticize the handmade, the arcane, and the old-world - Calligraphy, Tabletop Gaming, Cosplay / LARP, Medieval Times, tarot, bards, and a whole orbit of fantasy illustrators - yet they live just as fluently inside hyper-online absurdity through I Think You Should Reel, Relatable Wall, Jack Innanen, meme humor, and creator culture that moves at internet speed. It is a crowd caught between candlelight and screen glow: people who want their stories to feel carved from myth, but their social world to stay chaotic, self-aware, and instantly shareable.
Estimated demographics - inferred using mixture of experts on media affinities
How this audience segments by lifestyle and intent
A surface-level analysis misses the true driver here. Instead of just buying a product, they are using Carly Melvin as a portal into participatory fantasy identity - the kind built through Just Roll With It, Destiny Deck Tarot, calligraphy, tabletop gaming, cosplay, magic, and a whole orbit of visual artists like Lydia Croft, Agnes Hjalmarsson, and Alluring Skull rather than passively consuming gothic aesthetics. What most people miss is that this is not a teen alt crowd chasing spooky vibes, but an older, female-leaning audience spread across urban, suburban, and rural life that pairs Medieval Times with Red Bull, Dan and Phil with Penguin Random House, and WeRateDogs with Chappell Roan Fandemonium because they want imagination they can inhabit, perform, and fold into everyday adulthood.
Showing 10 of 178 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a limited-run illustrated actual-play universe with Just Roll With It, Destiny Deck Tarot, and Neil Newbon, then seed character drops through Dan and Phil, Tater The Bard, and Penguin Random House social for a lore-first launch instead of a traditional art-book rollout.
This audience lives at the intersection of supernatural storytelling, tabletop roleplay, bardic performance, and book culture, so a playable narrative world will pull harder than standalone prints or generic fandom content.
Stage a neo-medieval pop-up circuit with Medieval Times as the anchor venue, featuring live calligraphy, cosplay portrait commissions, close-up magic by Carisa Hendrix, and Red Bull-backed night sessions promoted through Chappell Roan Fandemonium, The Goddess Boys, and Relatable Wall.
They are not just fantasy fans - they actively blend LARP energy, illusion arts, internet humor, and communal spectacle, which makes an immersive court-meets-cabaret format feel native to their identity rather than branded entertainment.
Activation ideas, media, and partnerships backed by real data.
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