HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Offbeat, internet-native animal lovers who pair meme fluency with crafty, alternative taste - equal parts cat devotee, culture scavenger, and cozy creative.
This is the person who sends Cats of Instagram and Bodega Cats all day, then disappears into tarot, foraging, retro gaming, and handmade projects that make internet humor feel like a lifestyle.
Ranked by audience overlap - what makes this audience distinctive
Cats Doing Things attracts an audience that does not treat cat content as throwaway entertainment - they use it as an entry point into a whole aesthetic of oddball taste, internet fluency, and emotionally specific humor. The pull of Cats of Instagram, Bodega Cats, OwlKitty, Tank Sinatra, and Jackson Galaxy suggests people who move easily between wholesome animal obsession, meme-native irony, and a genuine caretaker mindset, while brands like Mau Pets, Obscurest Vinyl, Coming Soon, and Dossier point to shoppers who like their homes, routines, and personal style to feel curated, niche, and a little winkingly off-center. This behavior is perfectly illustrated by their simultaneous consumption of Cats With Their Tongues Out and Doggos Doing Things alongside Alexis Russell Jewelry and Trippy Painting, revealing a consumer who is as likely to impulse-buy something beautifully strange as they are to share a feral cat meme - someone for whom taste is built from humor, softness, and subcultural discovery all at once.
This is based on 1,073 total affinities - including:
The most fascinating psychological quirk of this group is the balance between terminally online absurdism and deeply tactile, almost old-world craft culture - they live inside Cat Memes For All, Tank Sinatra, Bodega Cats, and Fuck Advertisements while also gravitating toward jewelry-making, leathercraft, woodworking, knitting, and Obscurest Vinyl. They want their joy delivered as chaotic feline internet theater, but their identity is built through slow, handmade, analog rituals that feel more workshop and apothecary than algorithm.
Estimated demographics - inferred using mixture of experts on media affinities
The archetypes that define this audience
A surface-level analysis misses the true driver here. Instead of just buying a product, they are using cat humor as a badge for a highly curated alternative identity that blends internet absurdity with maker culture, niche aesthetics, and self-authored taste - visible in affinities for Mau Pets, Obscurest Vinyl, Alexis Russell Jewelry, Dossier, and creators like Jackson Galaxy, Loki Does Tricks, and Paws With Ari. What most people miss is that this is not a generic pet-content crowd at all, but an adult, largely female, urban-to-suburban audience with real spending power who also over-index toward retro gaming, jewelry-making, leathercraft, foraging, astrology, tabletop gaming, tattoo art, and microdosing - meaning cats are the social language they use to signal belonging in a broader world of offbeat, handcrafted, culturally fluent living.
Showing 10 of 1073 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a crossover content franchise with Doggos Doing Things, Animals Doing Things, OwlKitty, and Tank Sinatra that treats cat chaos like prestige meme comedy, then seed it through Cats of Instagram, Bodega Cats, and Fuck Advertisements as a distributed editorial takeover.
This audience is not just cat-obsessed - they fluently move between animal media, absurdist internet humor, and creator-led comedy, so the highest-leverage play is to frame Cats Doing Things as part of a wider humor universe rather than a single-species niche page.
Launch a limited-run 'craft chaos' merch and content drop with Mau Pets, Alexis Russell Jewelry, Trippy Painting, Obscurest Vinyl, and The Little Cabin That Could, pairing collectible home objects and pet accessories with short-form videos of cats disrupting slow-living rituals, tarot setups, record listening, and handmade projects.
The audience clusters around intentional living, mysticism, craft, and design-forward indie brands, which means they are unusually receptive to cats as aesthetic co-stars in lifestyle culture - not just as meme subjects.
Activation ideas, media, and partnerships backed by real data.
Find partnership opportunities, media placements, and influencer alignments that actually match your audience.
Identify adjacent audiences for expansion, understand who your customers really are beyond your own analytics.
Understand your audience's identity - what brands they trust, what content they consume, and what drives their attention.
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