HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Mystic, pulp-loving creatives who mix occult aesthetics, indie fashion, queer internet culture, and handmade self-expression into a deeply personal lifestyle.
They treat pulp storytelling as a ritual practice - writing with one tab open to Horror Scoops and another to Co-Star, then dressing the mood in Valfré and tarot.
Ranked by audience overlap - what makes this audience distinctive
This audience reads like a modern occult romantic with pulp on the nightstand and a highly curated visual identity - equally at home with 80s Vintage Pulps and Horror Scoops as with Co-Star, The Moon Tarot, and the affirmational softness of We The Urban. Their taste suggests someone who shops for self-expression rather than utility, gravitating toward labels like Valfré, Thistle and Spire, Tragic Girls Co, and Local Eclectic because fashion, jewelry, tattoos, and beauty function as worldbuilding tools as much as personal style. The most surprising signal in the data is how frequently they index on Aries Life Facts, Spicy Gemini Memes, Moonly Horoscopes, and Typewriter Astrology alongside queer-coded, artist-led names like Bisexualityyx, Kira Cyan Rittgers, Billie Lourd, and Maddy Morphosis - revealing an audience that treats identity as both aesthetic practice and social language. What looks on the surface like witchy nostalgia is actually a consumer profile built around symbolic fluency, niche humor, and emotionally resonant objects, where a purchase from Red Moth Jewelry or Medusa's Makeup feels less like shopping and more like authorship.
This is based on 1,221 total affinities - including:
What sets this cohort apart is their dual-nature: on one hand they value handmade, analog enchantment - 80s Vintage Pulps, Vintage Fantasy Magazine, glasswork, jewelry-making, tattoo art, candle and soap making - but they also live inside algorithmic mysticism through Co-Star, Moonly Horoscopes, Typewriter Astrology, Astrology Memes, and a feed-native world of witchy publishers and meme pages. They romanticize the tactile past while outsourcing meaning to digital divination, making them feel like the rare audience that wants its storytelling yellowed at the edges but its identity updated in real time.
Estimated demographics - inferred using mixture of experts on media affinities
The distinct micro-tribes driving this brand
The common mistake marketers make is assuming this is just a typical audience, when in reality it is a highly self-authored identity culture where pulp fiction fandom is only the entry point and the real connective tissue is ritualized self-expression through astrology, queer-coded aesthetics, occult humor, and handmade visual worldbuilding. You see it in the collision of 80s Vintage Pulps and Horror Scoops with Co-Star, The Moon Tarot, Red Moth Jewelry, Golden Hour Tattoo, Bisexualityyx, and creators like The Hoodwitch, Moonly Horoscopes, and Spiritual Meme Lord - this is an audience using story as a lifestyle operating system, not just consuming content. For a mostly female millennial audience spanning urban, suburban, and rural life, the surprise is that they are not chasing escapism so much as turning taste into personal mythology through tattoos, tarot, cosplay, stained glass, jewelry-making, and meme fluency.
Showing 10 of 1221 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a serialized 'Pulp Horoscope Dispatch' with Aries Life Facts, Glossy Zodiac, Witchy Feelings, and Moonly Horoscopes - releasing chapter fragments of C. B. Mitchell's fiction as astrological forecasts across Instagram carousels, email swaps, and story templates.
This audience does not separate storytelling from mysticism, and their media diet shows that occult language, meme-native astrology, and vintage pulp aesthetics are a single cultural code rather than separate interests.
Create a limited-edition merch and event capsule with Red Moth Jewelry, Ghost Girl Greetings, Golden Hour Tattoo, and Geeky Teas & Games - pairing enamel talismans, gothic stationery, flash tattoo nights, and tabletop reading salons in indie bookstores and game cafes.
They respond to fiction as a lifestyle ritual, with affinities spanning jewelry-making, tattoo art, tabletop gaming, tea culture, and witchy retail brands that turn fandom into collectible, social, in-person participation.
Activation ideas, media, and partnerships backed by real data.
Find partnership opportunities, media placements, and influencer alignments that actually match your audience.
Identify adjacent audiences for expansion, understand who your customers really are beyond your own analytics.
Understand your audience's identity - what brands they trust, what content they consume, and what drives their attention.
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