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Queer, culture-shaping lifestyle devotees who mix relational softness, crafty self-expression, and intentional living with comedy, community, and deeply personalized taste.
This is the person who watches Col & Ari like chosen-family check-ins, shops WILDFANG and For Them, and turns tarot, thrifting, tabletop nights, and queer comedy into everyday belonging.
Ranked by audience overlap - what makes this audience distinctive
Col & Ari’s audience reads like queer domestic culture with a mischievous, highly intentional streak - they move easily from WILDFANG, For Them, and Witch Bitch Thrift into Terra Catta, Josh & Matt Design, and Saraga International Grocery, which suggests people building homes, identities, and routines as acts of self-authorship rather than simple consumption. The connective tissue between these seemingly random interests is a world shaped by Sapphic Survival Guide, Decolonizing Love, Old Gays, and ADHD Love, where relationships are political, humor is a coping skill, and buying behavior tilts toward expressive indie brands, handmade aesthetics, and community-coded purchases that feel affirming, useful, and a little bit insider.
This is based on 1,092 total affinities - including:
What sets this cohort apart is their dual-nature: on one hand they value slow, tactile, almost hand-built living through Terra Catta, K Watrous Ceramics, foraging, knitting, gardening, calligraphy, and permaculture, but they also live inside deeply online identity culture shaped by Smosh, cosplay, tabletop gaming, animation, ADHD Love, and a constellation of queer internet creators like Hi Jinkz and Yeehawllywood. They romanticize the handmade life while fluently performing the hyper-mediated one - a community that wants its love, style, and selfhood to feel rooted, local, and touchable even as it is constantly being remixed through fandom, memes, and niche digital worlds.
Estimated demographics - inferred using mixture of experts on media affinities
The archetypes that define this audience
It is easy to look at this group and see a stereotype, but the data proves they are actually queer domestic world-builders - people using relationship content as an entry point into a much deeper identity rooted in craft, ritual, and chosen-community life. Their orbit is not just lifestyle vlogs, but Sapphic Survival Guide, Decolonizing Love, Lesbian Pulp, Terra Catta, Saraga International Grocery, Witch Bitch Thrift, WILDFANG, and creators like Rae McDaniel and Jordan Forsyth, alongside interests like foraging, tabletop gaming, ceramics, gardening, tarot, sewing, and plant-based cooking. What most people miss is that this is not a passive fandom built on romance or aesthetics alone - it is an audience of culturally intentional adults in their midlife years who want media that validates how they live, love, make, and gather.
Showing 10 of 1092 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a rotating 'Sapphic Home Rituals' collab series with Terra Catta, Josh & Matt Design, K Watrous Ceramics, and Sapphic Survival Guide, distributed as short-form vlogs on Col & Ari's channels and amplified through Gay Times and The Peach Fuzz.
This audience does not just follow relationship creators - they romanticize domestic worldbuilding through queer design, ceramics, literature, and intentional living, so home becomes a more resonant conversion space than fashion-first sponsorships.
Host a queer maker and play pop-up with Saraga International Grocery, Witch Bitch Thrift, WILDFANG, and local tabletop gaming or tarot hosts, then seed attendance through Old Gays, Decolonizing Love, and ADHD Love rather than paid social alone.
Their behavior clusters around foraging, tabletop gaming, mysticism, craft, and progressive identity, which means community activation works best when it feels like a niche cultural gathering with relationship energy instead of a conventional influencer meet-and-greet.
Activation ideas, media, and partnerships backed by real data.
Find partnership opportunities, media placements, and influencer alignments that actually match your audience.
Identify adjacent audiences for expansion, understand who your customers really are beyond your own analytics.
Understand your audience's identity - what brands they trust, what content they consume, and what drives their attention.
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