HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Nostalgia-soaked makers and pop-culture remixers who turn thrifted finds, underground art, and internet humor into a highly personal creative lifestyle.
This is the person who scrolls Insane FB Marketplace for forgotten landscapes, then sees a portal for POSCA, Waxwork Records, Conan the Barbarian, and a joke worth painting.
Ranked by audience overlap - what makes this audience distinctive
Dave Pollot’s audience reads like a thrift-store surrealist with a collector’s eye and a maker’s hands - the kind of people who see a dusty landscape painting, an old action figure, or a flea-market oddity as raw material for reinvention. Their pull toward Montana Colors, POSCA USA, Frazetta Girls, CPJ Collectibles, Insane FB Marketplace, and Cool Stories About Art suggests consumers who don’t just admire outsider creativity, they actively furnish their lives with it through art supplies, cult objects, restored decor, and humor-laced nostalgia. This behavior is perfectly illustrated by their simultaneous consumption of Waxwork Records and Obvious Plant, alongside artists like Tyler Turnbull and Jason Edmiston - a mix that signals taste built on horror scores, prank aesthetics, pop mythology, and handmade visual wit rather than polished gallery-world status. What’s most revealing is how comfortably they move between graffiti culture, comics, tattoo art, 3D printing, and thrifted ephemera, which makes them less like conventional art fans and more like cultural remixers who buy for story, subcultural fluency, and the pleasure of turning the discarded into the iconic.
This is based on 1,186 total affinities - including:
The most fascinating psychological quirk of this group is the balance between thrift-store scavenger instinct and art-object reverence - they haunt Insane FB Marketplace, Paperback Paradise, Brooklyn Attic Books, and Fourth Cone Restoration like joyful pickers, yet idolize Daily Paintworks, Montana Colors, POSCA USA, Frazetta Girls, Jason Edmiston, and Sandy Skoglund with the devotion of serious collectors. They want the world to feel found, funny, and a little busted, but they also want it exquisitely made - a sensibility where Obvious Plant prank energy collides with Waxwork Records fetishism, and where pop-culture chaos gets framed with museum-grade craft.
Estimated demographics - inferred using mixture of experts on media affinities
The distinct micro-tribes driving this brand
A surface-level analysis misses the true driver here. Instead of just buying a product, they are using art as a form of cultural salvage - the same people drawn to Montana Colors, POSCA USA, Paperback Paradise, Brooklyn Attic Books, Insane FB Marketplace, and Fourth Cone Restoration are not passive pop-culture fans, they are obsessive recombiners who rescue forgotten objects, images, and references and make them funny, strange, and newly alive. What most people miss is that this is less a fandom audience than a maker-remix audience: urban and suburban adults with established incomes who move fluidly between thrift aesthetics, graffiti, 3D printing, cosplay, tattoo art, retro gaming, Mystery Science Theater 3000, Obvious Plant, Waxwork Records, and Frazetta Girls, treating taste itself like a found material to be repainted.
Showing 10 of 1186 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a limited thrift-to-canvas drop with Paperback Paradise, Brooklyn Attic Books, Daily Paintworks, and Fourth Cone Restoration, where salvaged landscapes are sold alongside pulp sci-fi paperbacks, restoration ephemera, and a live repaint reveal streamed through Microdose Of Art and Cool Stories About Art.
This audience does not just like art - they romanticize found objects, resale archaeology, bookish nostalgia, and the transformation process itself, making the backstory of the canvas as magnetic as the finished piece.
Buy weird internet, not art media - seed custom mashup paintings and fake product inserts through Insane FB Marketplace, Obvious Plant, Cheerful Nihilism, Mystery Science Theater 3000 fan spaces, and Only 90s Kids Know, then retarget with collector offers via Waxwork Records and CPJ Collectibles.
These fans respond to absurdity, cult references, and prank energy before they respond to traditional fine-art framing, so humor-led discovery in nostalgia and oddity ecosystems will convert more naturally than polished gallery-style promotion.
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