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Nature-romantic, goth-leaning creatives who fuse earthy ritual, handmade beauty, and mystical self-expression into a lifestyle of art, humor, and alternative taste.
This is the person who pairs Enchanted Living with Soft Cat Memes, shops Hazelmage and Black Phoenix Alchemy Lab, and treats mossy beauty as a portal to ritual, humor, and escape.
Ranked by audience overlap - what makes this audience distinctive
Haley Edwards’ audience reads like a forest-witch moodboard with a maker’s hand and a collector’s eye: they orbit Hazelmage, Play in Velvet, Black Phoenix Alchemy Lab, Juniper Hollow Creations, and Gothic Homes And Lifestyle, which signals a taste for objects that feel enchanted, tactile, and personally discovered rather than mass-market. The connective tissue between these seemingly random interests is a lifestyle built around romantic escapism and artisanal self-styling - one where Enchanted Living, Insect Monarch, stained glass, tarot, hiking, and gardening all point to people who treat consumption as worldbuilding, curating their homes, bodies, and feeds like immersive habitats. What is especially revealing is how this mystical, earthy aesthetic sits comfortably beside ADHD Meme Therapy, Soft Cat Memes, and even club-culture and comedy affinities, suggesting not a solemn occult consumer but a playful, internet-native adult who wants beauty with humor, ritual with irony, and purchases that feel like identity artifacts.
This is based on 369 total affinities - including:
The defining characteristic of these users is how they simultaneously embrace dirt-under-the-fingernails earthiness and hyper-stylized occult fantasy - the same people drawn to hiking, birdwatching, gardening, and Going Green Media are also orbiting Hazelmage, KILLSTAR, FOXBLOOD, Black Phoenix Alchemy Lab, Enchanted Living, and Gothic Homes And Lifestyle. What looks like a contradiction is really their signature: they do not want nature in its plainest form, they want it mythologized - moss turned into mood, sustainability turned into spellwork, and the forest translated into a wearable, shareable identity.
Estimated demographics - inferred using mixture of experts on media affinities
The archetypes that define this audience
It is easy to look at this group and see a stereotype, but the data proves they are actually elder alt homemakers and ritual-minded makers who blend forest aesthetics with craft, domesticity, and subcultural self-authorship. Their world is not just mossy moodboards - it is Hazelmage, Play in Velvet, FOXBLOOD, Black Phoenix Alchemy Lab, Juniper Hollow Creations, stained glass, knitting, gardening, birdwatching, tarot, and everyday home cooking, anchored by an audience in their late thirties to early forties rather than Gen Z trend-chasers. The real tell is that they move fluidly between Gothic Homes And Lifestyle, Enchanted Living, cosplay, hiking, meme humor, and even microdosing, which means this is less a niche aesthetic fandom than a fully built adult lifestyle identity.
Showing 10 of 369 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a limited-run 'forest altar' drop with Juniper Hollow Creations, Black Phoenix Alchemy Lab, Oore Jewelry, and Diverse Earth Studios, then seed it through Haley Edwards posts plus Gothic Homes And Lifestyle and Enchanted Living rather than mainstream home decor or beauty channels.
This audience blends earthy nature ritual with gothic adornment, handmade interiors, fragrance, and fantasy media, so a cross-category object world feels more native to them than a single-product sponsorship.
Host a moss-and-myth maker series with Insect Monarch, Odd Little Workshop, and stained-glass or craft creators, pairing IRL workshop pop-ups in urban plant shops with short-form content distributed through YNST Magazine, Going Green Media, and Soft Cat Memes.
They are not just passive cottagecore viewers but active participants in glasswork, gardening, mysticism, hiking, and internet humor, so hands-on education wrapped in slightly surreal community storytelling will travel farther than polished lifestyle content alone.
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