HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Spiritually curious wellness seekers who blend mindfulness, nourishing routines, soft aesthetics, and internet-native cultural taste into a deeply intentional everyday life.
They treat wellness as a daily ritual - opening Headspace, saving We The Urban and Third Eye Thoughts, flirting with tarot, and making healthy habits feel soft, stylish, and emotionally intelligent.
Ranked by audience overlap - what makes this audience distinctive
Lily Sais’s audience treats wellness less like a routine and more like an identity system - one that blends emotional regulation, soft spirituality, and aesthetically coded self-expression. Their pull toward Headspace, Anxiety Wellbeing, Third Eye Thoughts, We The Urban, Free People, and even Witchcraft For Growth suggests people who want healing to feel beautiful, intelligent, and a little enchanted, not clinical or prescriptive. This behavior is perfectly illustrated by their simultaneous consumption of AURORA, Amelia Dimoldenberg, Colleen Christensen, Cook With Dr Brooke, and Humans of New York - a mix that reveals consumers who balance nervous-system care with humor, nourishment, and human depth, and who are likely to spend on products, content, and rituals that make personal growth feel both emotionally safe and culturally expressive.
This is based on 148 total affinities - including:
If you look closely at the data, a fascinating dynamic emerges. They chase inner stillness through Headspace, Mindset Therapy, yoga, and Mediterranean Diet Plan while feeding an equally vivid appetite for internet overstimulation through Snackolator, Memezar, Crumbl, anime, and meme humor. It is a community trying to build a softer, more intentional life without giving up the bright, chaotic pleasures of the feed - proof that for Lily Sais's audience, healing is not a retreat from modern culture but a way of surviving it beautifully.
Estimated demographics - inferred using mixture of experts on media affinities
The distinct psychographics making up the base
It is easy to look at this group and see a stereotype, but the data proves they are actually self-optimization romantics - people who pair Headspace, Mindset Therapy, Mediterranean Diet Plan, yoga, and biohacking with Witchcraft For Growth, astrology, anime, and Third Eye Thoughts, treating wellness less like clean-living discipline and more like a personal belief system. What most people miss is that this is not a soft, apolitical self-care crowd: their pull toward We The Urban, Upworthy, Humans of New York, Jameela Jamil, Lil Nas X, Two Dykes And A Mic, social justice, and even investing reveals an urban-to-suburban, mostly female adult audience using mindfulness as a way to stay emotionally regulated while remaining culturally plugged in, values-driven, and intellectually curious.
Showing 10 of 148 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a Headspace x We The Urban x Third Eye Thoughts micro-series on Instagram and Substack that pairs guided meditations with poetic reflection prompts and soft mysticism framing, then retarget engagers with Free People co-branded self-care bundles.
This audience does not separate wellness from emotional language, spiritual curiosity, and aesthetic identity, so mindfulness lands harder when it feels like a worldview instead of a health tip.
Launch a 'nervous system kitchen' content and retail program with Colleen Christensen, Cook With Dr Brooke, Andrea Buckett, and Mediterranean Diet Plan, featuring calming meal rituals, Crumbl-style treat permission, and shoppable grocery integrations through urban premium supermarkets.
They respond to creators who translate wellbeing into everyday food behavior, and the mix of therapy-adjacent education, home cooking, and gentle indulgence matches an audience seeking peace through realistic habit design rather than restriction.
Activation ideas, media, and partnerships backed by real data.
Find partnership opportunities, media placements, and influencer alignments that actually match your audience.
Identify adjacent audiences for expansion, understand who your customers really are beyond your own analytics.
Understand your audience's identity - what brands they trust, what content they consume, and what drives their attention.
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