HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Plant-forward home aesthetes who fuse wellness, creativity, and culture into everyday cooking, gathering, and self-renewal.
They treat home cooking as a daily ritual of care and self-authorship - following BOSH!, VegNews, and Javant’s Healthy Vegan Recipes while building a life that feels healthier, calmer, and more intentional.
Ranked by audience overlap - what makes this audience distinctive
Andrew Bernard’s audience looks less like casual food content fans and more like a self-authored wellness culture built around plant-based domesticity, with signals from Pretty Brown Vegan, The Happy Pear, BOSH!, VegNews, and Vegan Scratch Kitchen pointing to people who treat cooking as both care practice and identity statement. The connective tissue between these seemingly random interests is a distinctly intentional lifestyle - one that links home aesthetics like BLK + HOME and Pompeo Home with movement, mindfulness, and even homesteading energy, suggesting consumers who buy for alignment, not impulse, and who want their kitchens, bodies, and values to tell the same story. What’s especially revealing is that alongside recipe creators like Javant’s Healthy Vegan Recipes and Chef Bree, this crowd also orbits voices like Dr. Joy DeGruy, Mara Brock Akil, and Yaya DaCosta, which hints that food here is not just about meals - it is tied to cultural consciousness, self-definition, and a broader Black creative and wellness imagination.
This is based on 1,040 total affinities - including:
The most fascinating psychological quirk of this group is the balance between deeply analog nourishment and hyper-modern self-reinvention - they gravitate toward Plant-Based Cooking, Gardening, Foraging, Knitting, Candle and Soap Making, and Everyday Home Cooking while living inside a feed shaped by VegNews, Vegan Scratch Kitchen, BOSH!, and a surprising current of Generative AI and Startups / Entrepreneurship. It is a culture that wants dinner to feel ancestral and handmade, even as identity itself is being prototyped in public through creators like Elodie Luvenga, Plants By All Means, and Javant’s Healthy Vegan Recipes - a homesteader soul with a digitally fluent imagination.
Estimated demographics - inferred using mixture of experts on media affinities
The archetypes that define this audience
While they might look like generic shoppers on the surface, their deeper affinities reveal a culturally specific plant-based homemaking identity rooted as much in ritual, self-authorship, and aesthetic domestic life as in recipes - signaled by pulls toward Pretty Brown Vegan, The Happy Pear, BOSH!, VegNews, BLK + HOME, Pompeo Home, and creators like Chef Bree, Javant’s Healthy Vegan Recipes, and Elodie Luvenga. This is not a casual food audience chasing quick dinner hacks, but a mostly female, urban-to-suburban, established adult community that pairs vegan media and Mediterranean diet content with yoga, meditation, gardening, sewing, candle making, foraging, and even tarot - meaning Andrew Bernard resonates most when cooking feels like part of a whole lifestyle philosophy, not just content for the kitchen.
Showing 10 of 1040 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a co-created 'plant-based entertaining' content and product loop with BOSH!, The Happy Pear, Pretty Brown Vegan, and Salt N Sprinkles, then distribute it through VegNews, Vegan Scratch Kitchen, and Vegan Recipe Ideas as hosted recipe drops tied to shoppable kitchen bundles from BLK + HOME and Pompeo Home.
Andrew Bernard's audience is not just looking for recipes but for a full home ritual around cooking, hosting, and wellness, so the strongest lever is to merge aspirational plant-based media with elevated home goods in places they already trust for inspiration.
Launch an offline-to-online community series with San Diego Vegan Market, Tarantino’s Plant Based Italian & Desserts, Chef Bree, Javant’s Healthy Vegan Recipes, and Brandon Horton that turns live supper-club demos into short-form creator collabs, dating tie-ins with Veggly, and follow-up challenges in Vegan Monarchy and The Undisputable Vegans.
This audience behaves like a culturally connected plant-based community rather than a passive food fandom, with signals spanning festivals, restaurants, creators, publishers, and even relationship platforms that make real-world belonging a more powerful growth engine than standard social distribution.
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