HYPER DISTILLHYPER DISTILLHyper Distill Audience Intelligence
Urban self-improvers who fuse plant-based living, cultural pride, and entrepreneurial ambition into a wellness lifestyle rooted in ritual, growth, and community discovery.
They’re less about chasing wellness aesthetics, more about using plant-based cooking, Harlem and Bronx food culture, and voices like Felicia C. and 19 Keys to practice self-respect.
Ranked by audience overlap - what makes this audience distinctive
Ashley Johnson’s audience looks less like generic self-care consumers and more like urban Black wellness builders - the kind of people who move fluidly between Felicia C. and Shaneequewa Samuels for mindset and lifestyle cues, then into GiGi Lawrence, Vegan Of The People, Black VegFest, and Jerrell’s Betr Brgr for a plant-based life that feels communal, stylish, and culturally rooted. The connective tissue between these seemingly random interests is a distinctly city-centered vision of self-improvement where growth means eating with intention, shopping local through spaces like Planted Culture Market and GrowNYC Bronx, and treating wellness as both personal discipline and cultural expression. What is especially revealing is how names like 19 Keys, Cardi B, The Best Of Harlem, and Yerr NYC sit comfortably beside vegan creators and entrepreneurship interests - signaling an audience that does not separate motivation, money, food, and identity, but sees becoming your best self as a full-spectrum lifestyle project.
This is based on 49 total affinities - including:
If you look closely at the data, a fascinating dynamic emerges. They move like hyperlocal digital strivers - tuning into Yerr NYC and The Best Of Harlem, following 19 Keys and Cardi B, and leaning into investing, entrepreneurship, and self-optimization - while being deeply rooted in an almost old-world, hands-in-the-soil intimacy with plant-based cooking, gardening, GrowNYC Bronx, Planted Culture Market, and Black VegFest. What makes this tension so magnetic is that their version of becoming their best self is not sleek or detached - it is urban and ambitious on the surface, but nourished by community markets, vegan food culture, and the slow ritual of growing, cooking, and rebuilding life from the ground up.
Estimated demographics - inferred using mixture of experts on media affinities
How this audience segments by lifestyle and intent
A surface-level analysis misses the true driver here. Instead of just buying a product, they are curating a Black urban self-renewal lifestyle where plant-based cooking, gardening, and investing sit in the same identity system as Ashley Johnson’s self-improvement message. The real tell is how The Best Of Harlem, Yerr NYC, Black VegFest, Planted Culture Market, GrowNYC Bronx, Jerrell’s Betr Brgr, 19 Keys, and Felicia C. all show up together - this is not a generic wellness audience, but women in urban life using food, local culture, and financial aspiration as coordinated proof that becoming their best self should look rooted, conscious, and community-visible.
Showing 10 of 49 affinities - unlock the full breakdown
Non-obvious, high-leverage moves for this audience
Build a self-improvement x plant-based ritual series with Felicia C., Alethea Todaro, and Vegan Of The People, then host it live at Planted Culture Market and Black VegFest as a morning reset experience tied to Ashley Johnson’s routine content.
This audience does not separate wellness from food culture - they follow lifestyle voices and Black vegan ecosystem builders in the same breath, so a ritual-based activation turns motivation into something communal, embodied, and culturally native.
Buy editorial and creator-led placements with The Best Of Harlem and Yerr NYC around a 'best self in the city' theme, featuring Ashley alongside Cadence, Jerrell’s Betr Brgr, GrowNYC Bronx, and Bronx Eats, Inc. instead of defaulting to broad wellness media.
They are deeply urban, locally coded, and responsive to New York tastemakers, which means city-pride media and hyperlocal food institutions will give Ashley more credibility than generic self-care channels ever could.
Activation ideas, media, and partnerships backed by real data.
Find partnership opportunities, media placements, and influencer alignments that actually match your audience.
Identify adjacent audiences for expansion, understand who your customers really are beyond your own analytics.
Understand your audience's identity - what brands they trust, what content they consume, and what drives their attention.
If you're interested in this audience, you should also look at